A collection of 12 illustrated advertising brochures from the house of Guesdon, a tailor of coats, suits, and shirts, shoemaker, and hatter for men, located at 10 rue Geoffroy-Marie in Paris.
FULL DESCRIPTION & PRICE: GUESDON 12 items
[Men’s fashion catalogues from the firm GUESDON].
Paris, [Draeger, Devambez et al.], [c. 1910-1930].
A collection of 12 illustrated advertising brochures from the house of Guesdon, a tailor of coats, suits, and shirts, shoemaker, and hatter for men, located at 10 rue Geoffroy-Marie in Paris. The firm’s motto was “Habillez-vous richement [dress elegantly]” and these catalogs follow through, demonstrating a range of options for the smartly dressed man in the early-20th century.
This attractive range of catalogs testifies to the variety of products the advertising strategies Guesdon employed over a period of approximately 20 years; these fully priced and detailed catalogs give excellent insight into economic as well as sartorial matters in the first third of the 20th century.